Understanding customer’s current preferences – how, what, when, where, and at what price – will be the most challenging obstacle to vendors trying to grow or enter the Latin American markets. This study will help supplies vendors understand the dynamics and industry impact of the Latin American markets and understand what is necessary to be successful.

Introduction

The emergence and growth of developing economies comes at a critical time for the supplies industry. The U.S. and Western European markets are oversaturated and highly competitive. For most supplies vendors revenue growth is flat or declining in these regions. Developing economies, such as Latin America, offer new opportunities and revenue streams. 

Latin America represents one of the largest growth opportunities for office document technology & services. According to data from the IMF and World Bank, GDP is growing 2 to 3 times faster than developed markets. 

In addition, InfoTrends end-user research shows that business confidence in the region is high which is leading to investments in new technology. This is creating an environment that is ripe for new products and services.

This market, however, has its own unique idiosyncrasies ranging from governmental regulations to purchasing requirements of customers. End-user behavior and buying patterns are unique in each of these regions and understanding these differences is critical to business success. InfoTrends is launching a landmark study entitled The Opportunity for Supplies in Latin America, to help supplies vendors understand the dynamics and industry impact of the Latin American markets and to clearly understand what is necessary to be successful. The study will profile Argentina, Brazil, and Mexico which represents 70% of GDP for the Latin America.

Project Objectives

InfoTrends will take an in-depth look at Latin America’s supplies market identifying the opportunities and obstacles to business expansion. Project objectives include:

Market Sizing

• Size and forecast the Latin American supplies opportunity (Argentina, Brazil, Mexico, Rest of Latin America (ROLA)
• Print volumes and growth opportunities
• Paper, toner, ink cartridge usage and growth opportunities

End-User Preferences

• Technology and device preferences
  - Black vs. color
  - EP vs. inkjet
  - Cartridge vs. service focus
  - A3 vs. A4 capable
• OEM vs. aftermarket trends
  - Remanufacture vs. refill, new build and counterfeit
  - Quality vs. cost
• Buying behaviors
• Values
• Brand preference
• Channels
• Sustainability/green issues

Analysis & Project Deliverables

InfoTrends’ professional staff will perform an extensive analysis of the research to develop an understanding of the opportunities and issues surrounding the market for printer and copier supplies in Latin America. Subscribers will receive:

• Market sizing and five year forecast for installed base and supplies consumption (Brazil, Mexico, Argentina and ROLA)
• Executive Summary addressing key issues, findings, and overall recommendations
• Detailed written report with text, charts, and graphs addressing the objectives of the study
• PowerPoint slides containing all survey charts
• Cross-tabulations of the survey results for additional analysis of key questions and market segments
• Webinar presentation
• On-site presentation (optional)

Getting Started

For more information on the study, contact Scott Phinney at +1 781 616 2123 or via
e-mail at scott_phinney@infotrends.com.